#ForPortugal Coffee is what unites us
In a unique endeavour to revitalise the coffee shop and restaurant sector, the SEGAFREDO, NICOLA and CHAVE D’OURO coffee brands joined COFINA to launch a national campaign offering 1-coffee coupons inserted in the pages of the Correio da Manhã and Record newspapers.
“This measure encourages people to return to their routine of going out for a coffee, at least 2 or 3 times per day, whilst helping to revitalise business at coffee shop and restaurant establishments,” said João Dotto, CEO of Massimo Zanetti Beverage Iberia, who added that “The 3 coffee brands will pay participating establishments for the cost of the coffee.”
The launching of www.ocafequenosune.pt to carry out this project and the creation of the hashtags #PorPortugal and #OCafeQueNosUne, in addition to a publicity campaign produced by the DAWE WORKS agency, are some of the means of disclosing this campaign held from 24 May to 31 July, enabling thousands of Portuguese to savour an excellent espresso during this period when life returns to normality.